Cordial Zero: Innovating Tradition in KSA
Strategic Thinking and Tactical Approach
Vimto Cordial Zero was a hit, with strong consumer acceptance and sales, blending health trends with traditional flavor and solidifying Vimto’s legacy in the region.
Market Insight: Recognizing the trend towards healthier beverages, a market research revealed a strong preference for zero-sugar drinks.
Product Development: Maintaining Vimto’s iconic beloved taste, a zero-sugar, reduced-calorie version that met high-quality standards was created.
Tactical Execution: Cultural Aligment
Reinforced the importance of Vimto during Ramadan!!
Roots and Tradition
In Saudi Arabia, Vimto is a beloved Ramadan staple. To meet the demand for healthier options, we developed Vimto Cordial Zero, a zero-sugar version of the classic drink. This project focused on product development and strategic positioning to innovate beyond the traditional cordial.