GUILT-FREE REFRESHMENT
Low or No Added Sugar Cold Beverage
In response to the growing demand for healthier beverage options in the UAE, I led the development of a low/no added sugar drink, designed for those seeking a guilt-free refreshment. This journey involved consumer research, strategic planning, and innovative product development. Here’s how it was made possible:
Consumer Insights: Identifying the Demand for Low/No Added Sugar
Consumers are increasingly looking for tasty beverages with minimal or no added sugars.
Strategic Planning: Crafting a Health-Conscious Refreshment
The product was positioned as an alternative to sugary drinks. The strategy included forming partnerships with key suppliers, focusing on high-quality ingredients.
Product Development: Sweet with Low Sugar
The beverage was developed ensuring that it remained low in sugar or completely free of added sugars while delivering a refreshing taste. The drink was packaged for on-the-go enjoyment.
Better-For-You
This launch not only met the demand for healthier options but also offered a low-sugar alternative that lets consumers enjoy a great-tasting drink without compromise.
