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Expanding into Drinking Yogurt for Teens
Refreshing Choices
Market Insight: Teens were identified as a key demographic seeking healthy yet convenient snack options. Drinking yogurt presented an opportunity to meet this demand with a fun, on-the-go product.
Flavor and Texture: A range of teen-friendly flavors were developed, balancing taste and nutrition with a smooth, drinkable texture. Varieties of flavors were crafted to appeal to young palates.
Packaging: To enhance appeal and convenience, a portable, vibrant packaging was designed that teens could easily carry and enjoy anytime.
Production Adaptation: Production lines were upgraded to handle the unique requirements of drinking yogurt, focusing on maintaining consistency, taste, and freshness across each batch.
New Ocassions
The launch of our flavored drinking yogurt was a success, capturing teen interest and expanding yogurt offerings into new consumption occasions. By meeting the demand for convenient, flavored options, the brand solidified its position in the yogurt category while building brand loyalty among a younger audience.
