Naturally Fun: 100% Juice From Concentrate
New Channel
In the dynamic UAE market, this brand set out to create a juice specifically tailored for schools. This venture involved extensive research, strategic planning, and innovative product development. Here’s how happen:
Market Insights: Understanding the Needs
The journey began with thorough market analysis, including surveys and focus groups with students, parents, and school administrators.
Strategic Positioning: Health Meets Convenience
With these insights, the juice was positioned as the ideal healthy, fun, and convenient choice for schoolchildren. The strategy included partnering with schools and launching a marketing campaign that emphasized both the health benefits and enjoyable flavors of our product.
Innovative Development: Kid-Friendly and Nutritious
A juice from 100% fruit concentrate was developed, enriched with essential vitamins and minerals. Packaged in spill-proof pouches with engaging graphics.
Consumer Needs
The launch of 100% Juice for Schools in the UAE was a success, with positive feedback from all stakeholders. This project demonstrated the commitment to creating products that meet consumer needs while fostering innovation and efficiency.
