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Pioneering High pressure processing in UAE
The region’s first HPP production line
Here’s how this strong consumer acceptance innovation became a reality:
Market Insight: Research showed a strong consumer preference for natural, preservative-free beverages in the retail market.
Development: A variety of 100% freshly squeezed juices were created, ensuring natural taste and high nutritional value without additives, perfect for retail shelves.
Innovation with HPP: HPP technology was implemented to maintain juice freshness and extend shelf life, ensuring quality and safety for retail consumers.
Commissioning the HPP Line: The facility was retrofitted for HPP, trained staff, and established strict quality control protocols to ensure consistent product quality for the retail market.
Market Penetration: Partnered with leading modern trade retailers to ensure widespread availability, focusing on high-traffic locations and health-focused stores.
Technology for Freshness
To meet the growing demand for fresh, healthy beverages, a 100% freshly squeezed juice was developed and commissioned the region’s first High Pressure Processing (HPP) production line, specifically targeting the retail channel.
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